Professor Charlene Yauch
 by Charlene Yauch, Associate Director, QRM Center          Prior to implementing Quick Response Manufacturing (QRM) cells, management should spend some time preparing answers to the WIIFM question. So, what exactly is this “WIIFM”? WIIFM stands for “What’s in it for me?” – in other words, it is important to consider the employees’ perspectives and think through what’s in it for them as you are designing production and office cells. Let’s first consider production cells. To create a production cell, you identify a focused target market segment (FTMS) for which lead time reduction will make a significant impact on customers and/or internal results. Then, you determine what processes or tasks are needed to produce the products in the FTM...