by David Kemps, Banker - Industry Sector, ABN-AMRO Bank, the Netherlands. English translation of the “Insights” column, May 2015, on the ABN-AMRO Bank website. Nearly 20 years ago Prof. Dr. Rajan Suri published his first book on Quick Response Manufacturing (QRM). In 2015, this process improvement method is in the limelight through its resounding results. Now that foreign competition is getting stronger and pressure on costs remains high, many industrialists are trying to adapt their organizations to the “low-volume, high-mix” customer requirements. However, production processes are currently tuned for optimum efficiency, while the customer requires customization and flexibility. These goals appear to conflict with each other, but in fact, QRM can increase the effectiveness of production...