Center for Quick Response Manufacturing

Quick Response Manufacturing:

A powerful tool for reducing lead times in all phases of manufacturing and office operations

Quick Response Manufacturing (QRM) is a companywide strategy to reduce lead times across your enterprise. It can bring your products to market more quickly and secure your business prospects by helping you compete in a rapidly changing manufacturing arena. It will increase profitability by reducing non–value–added time, cutting inventory and increasing return on investment.

QRM – Not Another Buzzword

QRM is not just another buzzword. In fact, QRM builds on the foundations of strategies like Lean and Six Sigma. It enables your company to be more competitive in manufacturing custom-engineered products in low or varying volumes at high quality and short lead times.

See how QRM complements Lean across the enterprise.

QRM Center

The QRM Center is a partnership between companies, faculty and students at the University of Wisconsin-Madison, dedicated to the research and implementation of lead time reduction principles.

Learn more about what we do and how to join us.


Since 1993, the QRM Center has worked with more than 300 companies to reduce lead times. For many, QRM implementation brought some impressive results.

Check results reported by QRM companies and read what industry professionals have to say about them.


Kris Pearson

I wanted to extend deep gratitude for our relationship with the QRM Center.  This year has been challenging for many companies, Promega included.

Our custom business has increased from 25% of our corporate revenue to 45% of our corporate revenue this year.  Our Net Sales Calendar Year to Date are up 213%.  Our order lines are up over 300%.  We have been able to handle this increased business with only two additional headcount and no impact to our lead times, except in cases where the supply chain was disrupted globally.

These accomplishments were possible, in large part, due to our QRM implementation and our relationship with the QRM Center at  UW-Madison.

Thank you so much for your teachings and guidance over the last few years.  We were definitely set up for success when the pandemic hit.

Kris Pearson, Director of Manufacturing & Custom Operations,
Promega Corporation

Upcoming Events

Introduction to QMS Software for Capacity Planning and Scheduling

Date: June 23, 2021
Time: 1:00 p.m. – 4:00 p.m. (Central Time)
Format: Virtual training session via Microsoft Teams
Registration deadline: June 21, 2021

QMS is a cloud-based software solution for long-term capacity planning and real-time scheduling of manufacturing operations that aims to bridge the gap between top-level management data typically provided in ERP systems and shop floor operations where unexpected results regularly occur.  It helps companies significantly improve their production and supply chain performance, while achieving faster response to disturbances in the system.

Presenters: Leyuan Shi, Director, QRM Center and Harsh Joshi. PhD Candidate, University of Wisconsin-Madison.

How to Implement Quick Response Manufacturing

Date: July 27-29, 2021
Times: 9:00 a.m. – 12:00 noon (CT) on 3 successive days
Format: Virtual training sessions via Microsoft Teams
Registration deadline: July 25, 2021

Get a full understanding of the QRM strategy at this hands-on workshop covering all aspects of QRM and providing a roadmap for implementation at your company. This workshop provides a complete overview of the entire QRM strategy and is highly recommended for everybody who plans to implement QRM in their company.

Presenter: Charlene Yauch, Director, QRM Center

QRM Certificate Now Available

The University of Wisconsin-Madison recently introduced a Quick Response Manufacturing (QRM) certificate designed to provide industry professionals with a formal credential from a world-class university to document their expertise in QRM principles, techniques, and tools.

This credential demonstrates your mastery of QRM knowledge so that you can lead your organization through QRM implementations, improve your company’s operational and financial performance and educate others about QRM principles. Your proficiency will be sought after, whether pursuing new career opportunities or sharing your knowledge through speeches at local events and international conferences. To learn more, jump to the QRM Certificate page.

QRM News

Quick Response Manufacturing (QRM) Principles Enable Promega Corporation to Aid in Development of New Coronavirus Test

COVID-19Promega Corporation of Madison, Wisconsin was recently recognized by its customer, Utah-based Co-Diagnostics, Inc. for the support Promega custom manufacturing provided in the rapid development and launch of the new Logix Smart™ COVID-19 Test. This test is now approved and available in Europe as an in vitro diagnostic and continues to advance toward emergency use clearance as an in vitro diagnostic in the US as well as India.  Co-Diagnostics used the Promega PCR Optimization Kit to refine its custom master mix for coronavirus testing. The Promega Custom Operations team then manufactured, QC tested, dispensed and packed the customized PCR assay reagents under the highest quality standards IN LESS THAN 10 BUSINESS DAYS.

Promega Corporation is a member of the Center for Quick Response Manufacturing (QRM) at the University of Wisconsin-Madison, and company leaders credit the use of QRM lead time reduction principles for dramatic improvements in their ability to respond quickly to unique customer orders and requests. The QRM Center is a partnership between industry, faculty and students dedicated to the development and implementation of lead time reduction principles. According to Promega Senior Manager Kristina Pearson, who oversaw implementation of QRM at the company, “As Promega’s custom manufacturing business continues to grow, we understand that lead time reduction is critical for market success.  Based on our objectives, QRM principles were a natural fit to meet our goals.”

Working directly with the QRM Center’s students and staff, Promega designed both office and product finishing cells to address the need to assess and evaluate inquiries, process orders and answer questions rapidly with a high level of customer service.

As Pearson explained, “A unique aspect of QRM is the focus not only on the manufacturing shop floor but also in the office area.  Most manufacturing principles focus solely on shop floor efficiencies.  Our initial evaluation helped us realize some key inefficiencies in our office processes.  We worked with a graduate student from the QRM Center to help us analyze our functional roles, using various modeling programs, to create a solution tailored to our business.  As a result, we moved cross-functional roles into a single co-located office space.  By co-locating staff, the team is able to quickly talk with each other in an open office area to get questions answered instantaneously instead of waiting for someone to respond to email.”

“In addition,” Pearson said, “Promega created dedicated office and lab spaces to build additional capacity for our custom business.  Our team was involved with office and lab space layouts.  We also worked with the QRM Center to help us design our new spaces in order to maximize the area for lead time reduction.”

As a result of these efforts, Dwight Egan, CEO at Co-Diagnostics said, “Promega proved to be an invaluable partner, enabling us to rapidly deliver high-quality diagnostic solutions using our CoPrimer™ technology.  Our business model demands that we work with a manufacturer that can re-prioritize quickly, enabling a truly rapid response to emerging infectious diseases, and Promega provides us with that high level of service. Their dedication to customer support was instrumental in bringing a detection solution to the market.”

According to Promega’s Pearson, as a result of the projects conducted with the QRM Center, the company has been able to reduce its lead time for basic custom orders from 15 working days to 10 working days.  In addition, the extra capacity built into lab and office space design with the Center’s help allows the company to meet requests in as little as five business days for emergencies like pandemic responses.

To learn more about Quick Response Office Cells like the one implemented at Promega, consider attending an upcoming “How to Design Office Cells to Reduce Lead Times for Custom Products” workshop.

QRM Center Blog

Professor Charlene Yauch
Professor Charlene Yauch

How to Develop a Strong Sense of Ownership in QRM Cells

I recently read a paper about how increased psychological ownership of a public good (like a lake or a park) increases the likelihood of engaging in stewardship behavior for that good.1

Psychological ownership is a feeling that you have a personal interest in the care of and performance of the ownership target (which can be an object, organization, physical space, etc.), and that the target’s performance reflects upon your identity.  It is a mental attachment to the target.  A key finding of the research paper was that developing a feeling of ownership increases perceived responsibility, which leads to active behavior to care for the public good.  The research also found that if a large number of people are considered to be mutually responsible, referred to as diffusion of responsibility, then stewardship behavior decreases.

This got me thinking about the psychological aspects of working in Quick Response Manufacturing (QRM) cells.  One of the key changes that occurs for employees is that they are given ownership of the cell’s operations and are expected to work as a team to make decisions.  Part of the improved performance in cells can be attributed to the psychological changes that occur in people.  In the QRM Center’s workshops, we often tell the story of Ziggy.  He was a shop-floor employee at a manufacturing firm, and he had frequent problems with absenteeism and tardiness and a poor attitude.  When the company asked for volunteers for their first QRM cell, the managers hoped for anyone but Ziggy.  And, then Ziggy volunteered.  Not only to work in the cell but also to serve as the cell leader.  And, what they discovered was a miraculous transformation.  Ziggy embraced the new way of working.  He felt ownership for the cell and therefore acted responsibly.  He showed up for work early and stayed late.  He became a highly productive employee and was a good cell leader.

So, is that all it takes?  Is it sufficient to reorganize employees into cells?  Not quite, but it’s a big part of it.  The cell automatically decreases the diffusion of responsibility.  In addition to creating QRM cells, here are some suggestions for ensuring that employees take on a feeling of ownership.

  • Ensure that the cell teams are not too big.  I recommend a maximum of 12 people, and most cells should have 3 to 9 people.  As team size increases, communication becomes more difficult and responsibility becomes more diffused.  Larger teams are also more likely to break into cliques.
  • Before the cell is implemented, get input from the cell team on technical decisions such as equipment selection, cell layout, and batch sizes.  The cell team should not dictate the decisions made at this stage, but their input and involvement will greatly accelerate their sense of ownership.
  • When the cell is first starting, allow the team to name the cell (or give it a nickname), have them choose a cell color, and choose a team leader if one is going to be used.  This gives the cell team some initial practice in making group decisions and it helps to enhance their feelings of connectedness to the cell.
  • Also ask the team to make decisions about their work rules and norms.  To the extent possible, allow them to set their own hours and decide how much shift overlap there will be, provided they end up with sufficient weekly capacity.  Have the team document the norms to ensure everyone understands the expectations.
  • Determine the boundaries of the cell team’s authority.  Ownership does not mean that the cell members can do whatever they want.  Management should work closely with the cell team to define the limits of decisions that can be made by the team.
  • If autonomous teamwork is a new concept in your organization, hire a coach to assist with the cell startup activities.  The coach can moderate conflicts that may arise and assist both cell team members and managers at learning the norms for day-to-day operation.
  • As the cell begins operation, encourage the team to make improvements.  Allow them to devise better ways of moving products through the cell and avoiding any quality problems that occur (if any).  Implement those ideas that are within the scope of the previously defined boundaries.  Analyze ideas that require a greater investment or more involvement from other groups within the organization.  If ideas are ultimately rejected, be sure to provide feedback to the cell team about how the idea was evaluated and why it was rejected.
  • Finally, be extremely cautious about how managers or supervisors react when mistakes are made.  The team is likely to make an occasional mistake.  If the team is punished in any way, which could just be a reprimand from a supervisor, they are less likely to want to make decisions in the future.  Their sense of ownership will decline, along with their willingness to try new things and make performance improvements.  A better way to handle mistakes is to discuss them as a team and jointly develop potential solutions that can then be tested.  The trick in the discussion is to focus on the process/system and what can be improved to prevent similar mistakes in the future.  Avoid trying to place blame on one or more individuals.

Although it can be challenging to provide cell team members with a strong sense of ownership, it is well worth the effort.  The cell’s performance can improve dramatically in multiple ways, including increased throughput, fewer defects, and faster response times.

1.  Peck, J., Kirk, C.P., & Luangrath, A.W. (2020). Caring for the commons: Using psychological ownership to enhance stewardship behavior for public goods. Journal of Marketing, 1-17.


Posted January 12, 2021